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An integrated, national launch for Nest’s first outdoor security camera.
An integrated, national launch for Nest’s first outdoor security camera.
Infiniti was in search of an iconic way to stand out. We solved that by creating a unique voice and visual style that launched globally. The integrated campaign drove sales 5% in a bad economy.
Infiniti was in search of an iconic way to stand out. We solved that by creating a unique voice and visual style that launched globally. The integrated campaign drove sales 5% in a bad economy.

A decade later, Infiniti was still searching for an iconic way to separate themselves in a crowded category. We solved that, creating a unique voice and visual style that launched globally in over 40 countries. The integrated campaign drove sales 5% while the financial crisis killed profits for most major automotive brands.

DOJO’s first branding work for Logitech’s Ultimate Ears. We created the voice and style of the global campaign around the line, ‘Power to the Music.’
DOJO’s first branding work for Logitech’s Ultimate Ears. We created the voice and style of the global campaign around the line, ‘Power to the Music.’

DOJO’S first branding work for Logitech’s, Ultimate Ears. We created the voice and style of the campaign around the line, Power to the Music. It currently runs globally and is one of UE’s best performing campaigns to date.

A national launch for the new, G convertible. It turned fog into clouds, leaves into birds and full dealer lots into empty ones during the recession.
A national launch for the new, G convertible. It turned fog into clouds, leaves into birds and full dealer lots into empty ones during the recession.
A national launch for Nest’s first video doorbell.
A national launch for Nest’s first video doorbell.
A couple large TV productions with Michael Bay and Mehdi Norowozian. As well as a microsite and TV commercial cross promotion with the movie, Minority Report.
A couple large TV productions with Michael Bay and Mehdi Norowozian. As well as a microsite and TV commercial cross promotion with the movie, Minority Report.

A couple large TV productions with Michael Bay and Mehdi Norowozian. As well as a microsite and TV commercial cross promotion with the movie, Minority Report.

Ironically, the Salesforce Platform never had its own branding platform and voice. As Creative Director, my job was to invent it.
Ironically, the Salesforce Platform never had its own branding platform and voice. As Creative Director, my job was to invent it.

As the sole writer for Dreamforce, my job was to create and maintain our voice throughout all marketing materials for the event, including our website, outdoor, direct marketing, ambient, film and social.

Gotta love it when the client tells you to make your films even weirder.
Gotta love it when the client tells you to make your films even weirder.

Gotta love it when the client tells you to make your films even weirder.

As Global Creative Lead, one of my primary responsibilities was to shape PayPal's global narrative across digital, social and traditional channels.
As Global Creative Lead, one of my primary responsibilities was to shape PayPal's global narrative across digital, social and traditional channels.

As Global Creative Lead, one of my primary responsibilities was to shape PayPal's global narrative across digital, social and traditional channels.

Very few college athletes go pro. These films reminded viewers that the NCAA's focus is on what's most important- giving athletes the skills they need to succeed in careers other than sports.
Very few college athletes go pro. These films reminded viewers that the NCAA's focus is on what's most important- giving athletes the skills they need to succeed in careers other than sports.

Very few college athletes go pro. These films reminded viewers that the NCAA's focus is on what's most important- giving athletes the skills they need to succeed in careers other than sports.

A global launch that helped Infonet increase sales 12% from the previous year.
A global launch that helped Infonet increase sales 12% from the previous year.

A global launch that helped Infonet increase sales 12% from the previous year.

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