An integrated, national launch for Nest’s first outdoor security camera.
Infiniti was in search of an iconic way to stand out. We solved that by creating a unique voice and visual style that launched globally. The integrated campaign drove sales 5% in a bad economy.
DOJO’s first branding work for Logitech’s Ultimate Ears. We created the voice and style of the global campaign around the line, ‘Power to the Music.’
A couple large TV productions with Michael Bay and Mehdi Norowozian. As well as a microsite and TV commercial cross promotion with the movie, Minority Report.
As the sole writer for Dreamforce, my job was to create and keep our voice consistent across all marketing materials for the event – including our website, outdoor, point of sale, video and social.
Gotta love it when the client tells you to make your films even weirder.
Pepsi has been around for over 100 years. But at the time we launched this work for them, the account was brand new at TBWA/CHIAT/DAY.
Working with Organic, we improved Nike’s shopping experience online and offline by creating a global, self-populated Nike profile consumers could access via smartphones.
As Global Creative Lead, one of my primary responsibilities was to shape PayPal's global narrative across digital, social and traditional channels.
Very few college athletes go pro. These films reminded viewers that the NCAA's focus is on what's most important- giving athletes the skills they need to succeed in careers other than sports.
A global launch that helped Infonet increase sales 12% from the previous year.
The launch of the new Palm Centro helped increase unique site visitors a whopping 300%
Fresh isn't a new strategy for the food industry. So, how do you say it in a fresh way?
PJ was huge to motocross pros. But not so well known when it came to the everyday enthusiast. So we created the campaign line ‘Hold on,’ around a very basic, desirable need- speed.
This ambient campaign reminded businesspeople no other airline had more direct flights between San Francisco and Vancouver.
Diet doesn't have to mean dull. These outdoor boards drove traffic straight to stores and helped boost sales during the beginning months of summer.
By creating an integrated campaign around the line ‘Don’t Fade, Accelerade,’ not only did we help Cadbury break into the sports beverage industry, but we also won the account for our agency.
United Farm Workers strives to make sure that the people putting food on the plates of Americans, are capable of feeding themselves and their families.
While Nils Venge’s cabernet was the first in Napa to receive 100 points from Wine Spectator, his son’s winery was in need of attention...
