Salesforce
Before I could think about creating a campaign for the Salesforce Platform, I had to create a video to help us look good at Dreamforce. This high octane piece touted Dupont's success with our technology, and got prospective customers excited about how they could succeed.
As Creative Director on the Salesforce Platform, our job was to create a fast, inexpensive, inspiring video pumping up the AE's at the Annual Sales Kick Off. We received a standing ovation.
The Platform needed a new campaign letting CIO's know that they could now innovate without fear of failure. That they could bring on their challenges, bring on their fears, and bring on success with our technology. This was a teaser film that played at the annual Los Vegas Sales Convention.
Shortly therafter, we launched with a double page spread in the Wall Street Journal and CIO magazine (below.)
"Bring on XXL Innovation."
How does one of the oldest chemical companies in the world reinvent itself to become more nimble and social? The simple answer for Dupont CIO, Phuong Tram was to innovate with the Salesforce Platform. Phuong automated 160 of his operations in countries all over the world, driving conversations globally, in real time. When you're ready to tackle impossible. Bring It On with the proven Platform for the Social Enterprise. Visit www.salesforce.com/bringiton for more information.
Simultaeously, we ran a series of posters internally educating and inspiring AE's to sell the Platform. A QR code sent them to the Sales Store where they could learn more about the product.
The campaign was complemented with social (Facebook, Twitter, YouTube,) as well as direct marketing (below) which all drove to our Innovation Station microsite.
"You now have permission to innovate."
Times have changed. Today it's no longer about just keeping the lights on and being status quo. It's about innovating in amazing new ways.
While this paradigm shift opens incredible new business oportunities in social and mobile, we understand it also ushers in uncertainty and indecision.
Fortunately, the Platform is proven.
It has over 2 million applications running, over 60 billion transactions every quarter, and has accomplished just about every other impressive stat in social and mobile a CIO could want to feel comfortable joining the Cloud Nation.
In other words, the indisputable proof is in the Platform.
It's time to Bring It On with the Salesforce Platform.
Visit www.bringiton.com to see how.
All communications drove to an Innovation Station microsite, that helped CIO's get educated and inspired by innovations all around the world. The content was 80% Salesforce Platform news, info, and products, and 20% CIO industry insights and best practices.
A labor of love. As the sole writer for Dreamforce, it was my responsibility to create and maintain our voice for all Dreamforce marketing, including the site. Compared to '12, our site wrangled in 33% more registrants. To launch the site, visit: www.salesforce.com/dreamforce/df13feedback/
