Logitech

There are lots of headphone companies out there. Ironically, for most of them, music is the least important thing.
This launch spot celebrated the only thing that should matter for a true audiophile- the quality of the music.

Directed by Smuggler's StyleWar, the tv spot follows people through their daily life, their jobs, commuting, skateboarding, coooking, etc., all with blindfolds over their eyes.

Because when you live for music, everything else is just noise.

The television commercial launched in tandem with a spread print ad that ran in VIBE, NME and UNCUT.

"We're not doing this for you. We're not doing this to fit your lifestyle. Unless your lifestyle is music. Not sneakers. Not gold chains. Not skateboards. But pure, undiluted music. If this is what you like, we're here for you. Because all those other things are just noise. And noise distracts from what really matters. Call us obsessed. Single minded. You can say we've got blinders on. And you're right. Because all we see is music. POWER TO THE MUSIC."

DOJO's first branding work for Logitech. We shot this simultaneously in Budapest and Bangkok with StyleWar. And yes, the webcam really did bring the two cities together in real time for a global jam

An integrated, national launch for Nest’s first outdoor security camera.

Infiniti was in search of an iconic way to stand out. We solved that by creating a unique voice and visual style that launched globally. The integrated campaign drove sales 5% in a bad economy.

DOJO’s first branding work for Logitech’s Ultimate Ears. We created the voice and style of the global campaign around the line, ‘Power to the Music.’

A national launch for the new, G convertible. It turned fog into clouds, leaves into birds and full dealer lots into empty ones during the recession.

A national launch for Nest’s first video doorbell.

A couple large TV productions with Michael Bay and Mehdi Norowozian. As well as a microsite and TV commercial cross promotion with the movie, Minority Report.

Ironically, the Salesforce Platform never had its own branding platform and voice. As Creative Director, my job was to invent it.

Gotta love it when the client tells you to make your films even weirder.

As Global Creative Lead, one of my primary responsibilities was to shape PayPal's global narrative across digital, social and traditional channels.

Very few college athletes go pro. These films reminded viewers that the NCAA's focus is on what's most important- giving athletes the skills they need to succeed in careers other than sports.

A global launch that helped Infonet increase sales 12% from the previous year.