Salesforce

The Platform needed a new campaign letting CIO's know that they could now innovate without fear of failure. That they could bring on their challenges, bring on their fears, and bring on success with our technology. This teaser film played at the annual Los Vegas Sales Convention.

We launched with a double page spread in the Wall Street Journal and CIO magazine (below.)

"Bring on XXL Innovation."

How does one of the oldest chemical companies in the world reinvent itself to become more nimble and social? The simple answer for Dupont CIO, Phuong Tram was to innovate with the Salesforce Platform. Phuong automated 160 of his operations in countries all over the world, driving conversations globally, in real time. When you're ready to tackle impossible. Bring It On with the proven Platform for the Social Enterprise. Visit www.salesforce.com/bringiton for more information.

Simultaeously, we ran a series of posters internally educating and inspiring AE's to sell the Platform. A QR code sent them to the Sales Store where they could learn more about the product.

The campaign was complemented with social (Facebook, Twitter, YouTube,) as well as direct marketing (below) which all drove to our Innovation Station microsite.

"You now have permission to innovate."
Times have changed. Today it's no longer about just keeping the lights on and being status quo. It's about innovating in amazing new ways.
While this paradigm shift opens incredible new business oportunities in social and mobile, we understand it also ushers in uncertainty and indecision.
Fortunately, the Platform is proven.
It has over 2 million applications running, over 60 billion transactions every quarter, and has accomplished just about every other impressive stat in social and mobile a CIO could want to feel comfortable joining the Cloud Nation.
In other words, the indisputable proof is in the Platform.
It's time to Bring It On with the Salesforce Platform.
Visit www.bringiton.com to see how.

All communications drove to an Innovation Station microsite, that helped CIO's get educated and inspired by innovations all around the world. The content was 80% Salesforce Platform news, info, and products, and 20% CIO industry insights and best practices.

Before we created Bring It On, we created this high energy piece to help the Platform look good at Dreamforce. It received a standing ovation.

An integrated, national launch for Nest’s first outdoor security camera.

Infiniti was in search of an iconic way to stand out. We solved that by creating a unique voice and visual style that launched globally. The integrated campaign drove sales 5% in a bad economy.

DOJO’s first branding work for Logitech’s Ultimate Ears. We created the voice and style of the global campaign around the line, ‘Power to the Music.’

A national launch for the new, G convertible. It turned fog into clouds, leaves into birds and full dealer lots into empty ones during the recession.

A national launch for Nest’s first video doorbell.

A couple large TV productions with Michael Bay and Mehdi Norowozian. As well as a microsite and TV commercial cross promotion with the movie, Minority Report.

Ironically, the Salesforce Platform never had its own branding platform and voice. As Creative Director, my job was to invent it.

Gotta love it when the client tells you to make your films even weirder.

As Global Creative Lead, one of my primary responsibilities was to shape PayPal's global narrative across digital, social and traditional channels.

Very few college athletes go pro. These films reminded viewers that the NCAA's focus is on what's most important- giving athletes the skills they need to succeed in careers other than sports.

A global launch that helped Infonet increase sales 12% from the previous year.